A Different Approach
From day one of TMG's conception, CEO Jerry Holden always had his sights set on developing a company that would free itself from relying on one revenue stream of music. He wanted TMG to reflect the genres of music that encompassed his musical career. And now the vision extends outward of the music industry with the development of TYAD Media Corp (TM Corp).
TMG intends to consistently recognize the consumer first by developing new technologies through its departments of New Media and Global Business Development, along with embracing the advanced technologies already in place.
Many new and established companies boast developing revenue streams across multiple industries, but no other company is either opening its doors or making strategic acquisitions in the way TMG is doing from its opening day.
The History
In 1988, Jerry Holden began TYAD Records, which was named after his own two sons Tyler and
Adam. In 1988, Jerry Holden developed TYAD Records, an independent record label, to further his career as a musician, songwriter, and producer, in collaboration with a myriad of other artists.
Holden's goal was to gain the attention of "The Big Eight" (now reduced to "The Big Four") in order to affect a joint venture. A member of BMI as a writer, producer, publisher, Holden produced artists in the genres of pop, rock, R&B and country. Through his contacts in the industry, Holden reached out to local and regional radio stations to "test" his artists' marketability and to create a "buzz" around them. The harsh reality was, however, that the majors essentially owned the air space, which restricted stations' freedom to feature the music of independent artists.
Placing his artists' music in local and regional record stores proved to be equally challenging for Holden, given the majors' control of that medium, too. The only way to gain access to the stores was through "consignment deals", which have very minimal promotional support from the stores, and which are virtually unrecognized by SoundScan, the industry's ratings aggregator.
In March of 2000, Holden and TYAD Records went to 3,800 deejays with a single entitled "Da Southern Zone." In a matter of weeks, reports were released that the single gained airplay in over 5,000 nightclubs in the US, London, Germany, Japan, and Australia. In addition, the single was charting as high as #11 on regional, national, and international dance music polls.
By 2004, after having turned down offers from the majors to come under their wing, Holden decided to embark on his vision of creating TYAD Music Group, a new major unbound by the traditional ways of doing business. He immediately began collaborating with other like-minded individuals in the industry to create each of the businesses that would compromise the total TMG vision.
Beginning with Holden, TMG's current staff has impressive credentials and the diverse backgrounds that are needed to keep up with this ever-changing industry. Holden has worked in the music industry for the past 38 years, holding positions from singer/songwriter to producer, promoter and eventually president/CEO. His vast industry experience and his personal drive and commitment to success give him the perfect qualifications to provide the executive leadership needed for this undertaking.
As founder of the company, Jerry Holden continues as president and CEO of TMG, along with TM Corp. Holden depends on a 22-member advisory board of music, entertainment and media veterans to assist him in managing the day-to-day operations of TMG and the holdings of TM Corp.
Now hiring for various positions.